Tips for Hiring an Effective Political Campaign Telemarketing Company
Reaching potential voters – regardless of the type of campaign is extremely difficult. From taking time to compile detailed voter lists to creating a platform on which to run, the process that campaign managers often undertake to capture those important undecided voters has truly become a full-time job in itself. And without question, one of the best ways to achieve positive results, while streamlining time and saving money; is by depending on the services of a telemarketing. Professional telemarketing company that specializes in planning, activating and managing a targeted political telemarketing platform is a must.
However, before you begin to search for the best political telemarketing corporation, there are a few things you should accomplish that will help you streamline this process; and find the right organization to allow your campaign to achieve measureable results.
Tip #1 – Create a Marketing Plan of Potential Targets
There are several different types of telemarketing agencies across the globe. From direct sales associates that use robcalls, to full-service political marketing agencies; that can guide you through the entire process. But, one important item that you should have in place before shopping for any company to work with is a solid strategy of who you intend on targeting.
When planning a campaign, it’s always best to ask yourself a few important questions including:
Will you be targeting certain organizations, clubs, party voters, businesses or directly to minor party voters?
Will your campaign require the assistance of the telemarketing company to help you draft an effective message that can be fine-tuned to reach a particular voting segment – or are you planning on handling all communication?
Does your political campaign have a the use of proactive tools such as live call centres, direct mail, email and text marketing programs available?
Once you determine your needs you can then begin the search for a qualified political marketing agency that can help you fine tune your message and capture vital voter data and feedback that will net positive results.
Tip #2 – Set up a Consultation with the Telemarketing Agency
After you’ve taken time to plan your needs, the next step is gathering a list of potential agencies that can provide you with all the services you require – and more if needed. It’s always best to come up with a list of at least three independent agencies that all fit within your campaigns requirements. When you speak with anybody at the agency, ask to set up an official consultation where you can outline your goals and objectives and ask other important questions of the agency you intend on hiring such as:
Do they have referrals that our campaign can contact? It’s always a positive sign when a telemarketing company will actively provide you with detailed lists of referrals that fit close to the type of campaign you are running.
Besides your core telemarketing needs, what other services can they offer your campaign? And can the telemarketing agency provide valuable and easy to access voter data? What is the agencies pricing method? Some telemarketing agencies bill per minute or hourly rates, while some also charge per service. Regardless of their method of payment, make sure it fits within your budget and your campaigns operational philosophy.
Where are they located? The reality is that overseas call centre locations tend to have issues with direct communication. However, it’s also a positive to retain the services of a call centre that has bi-lingual capabilities.